The most confusing abbreviation to a layman’s world. Have you ever been asked to explain why UI or UX is important? This article is going to enlighten you on why they must exist. And if you are in this article and you have no idea what UI/UX means, then this is your lucky day coz after this article you will have something to explain what they are and the most important, its purpose for your business.
UI and UX are terms that are very essential to today’s technological development. We are in the era of modern technology where artificial intelligence and machine learning are on the rise. UI meaning user interface is what users mostly interact with when using any technology. UX meaning user experience is where the user’s emotions are emitted. This explains why users get frustrated with some technologies whereas they are comfortable with others.
What brings the difference? It’s always and forever will be the UI/UX. Having good UI/UX design in your technology is very important for business growth for the following reasons:
- 100% User Satisfaction.
When a customer is satisfied with the experience in the business technology, he/she will always tend to use the platform and the opposite is also true, when frustrated he/she will never come back. So it is important for a business to invest in UI/UX designs so as to increase their revenue.
- Enhancing business growth.
Business success is seen through its growth. Customer in the technological era wants it easy. Businesses have great potentials to grow by attracting such client through making it easy for customers to use and investing in the best UI/UX in their business technologies.
- Customer loyalty.
Good UI/UX design captures users’ loyalty, for instance, WhatsApp. It is used almost everywhere in the world and the reason is being on the UI/UX design. It makes it easy for users to interact and share what’s in their mind. Customer fears complexity and their first impressions are always on the UI. They judge before use. Then what keeps them loyal is their experience. So you can have the best UX design and miss clients just because of your UI design. Also, you can have the best UI design and never keep the client just because of poor UX design.
