Discovery & Brief
We discuss the business, target audience, competitors, objectives, values, preferred direction, practical needs and project budget.
Client input: Business brief
Visual portfolio / Selected work
Designed to
be seen.
Visual identities, campaigns, posters, digital content, presentations, packaging, motion and everything in between.
Brand identity / Selected work
Small mark.
Big meaning.
A logo is more than a graphic. It is the first building block of a brand's recognition, personality and visual consistency. Explore selected identity projects and see how ideas become purposeful, usable brand assets (Few Samples below).
Writers Guild Kenya
Logo design · Community identity
Osprey
Logo design · Brand positioning
Peshie Glam
Logo design · Salon branding
Bold Plus
Logo design · Business identity
AFRISCOM
Logo design · Institutional branding
Peugeot 206 Kenya
Logo design · Digital brand identity
Picture Africa
Logo design · Digital brand identity
Unisource Network LTD
Logo design · Company brand identity
Cintah Thrift
Logo design · Ecommerce brand identity
The thinking behind the design
From first conversation
to brand in action.
A structured, collaborative process keeps every design decision connected to the client's business, audience and goals. The client contributes knowledge and feedback at key milestones while I lead the research, creative development and production.
Research & Strategy
I analyse the market, visual landscape, positioning and brand personality to establish a clear creative direction.
Deliverable: Creative directionConcept Development
I explore suitable symbols, typography, shapes, colour directions and visual ideas before presenting the selected concepts.
Deliverable: Logo conceptsPresentation & Feedback
The client reviews the concepts, explains preferences and provides consolidated feedback against the agreed brief.
Client input: Concept selectionRefinement & Approval
I refine the selected direction, check legibility and balance, and prepare the agreed revisions for final client approval.
Milestone: Final sign-offDelivery & Implementation
I prepare the agreed final files and, where included, apply the identity to stationery, packaging, digital platforms and other brand touchpoints.
Outcome: Ready-to-use identityHave a brand idea?
Let's give it an identity.
Share your business idea, objectives and intended applications. I'll help you identify the right logo development package and map out the next steps.
Choose your level
The right identity
for your next stage.
From a simple starting mark to a comprehensive brand identity system, choose a package based on the level of strategy, exploration and implementation your business needs.
Basic
For startups, individuals and small businesses that need a clean, professional starting identity.
- Initial client consultation
- Basic logo design brief
- One creative direction
- One primary logo concept
- Up to 2 revision rounds
- Final approved logo in PNG
- Transparent-background version
- High-resolution JPG version
- Basic colour and font references
BEST FOR: NEW BUSINESSES
ENQUIRE ABOUT BASIC ↗Standard
For growing businesses seeking more exploration and a versatile logo they can use across everyday channels.
- Discovery consultation and creative brief
- Basic competitor and visual research
- 2 initial logo concepts
- Selection and refinement of 1 concept
- Up to 3 revision rounds
- Primary logo and alternate layout
- Colour and black-and-white versions
- PNG, JPG and vector SVG/PDF files
- Brand colour palette
- Font recommendations
- Basic logo usage sheet
BEST FOR: GROWING BUSINESSES
ENQUIRE ABOUT STANDARD ↗Premium
For established businesses and ambitious brands that need a strategic, consistent identity system.
- In-depth discovery and brand brief
- Competitor and audience research
- Creative strategy and moodboard
- 3 initial logo concepts
- Refinement of the selected direction
- Up to 3 revision rounds
- Primary, secondary and icon logos
- Full-colour, monochrome and reversed versions
- PNG, JPG, SVG, PDF and EPS where required
- Brand colour specifications and typography
- Mini brand guidelines document
- 2 branded mockups
- Social profile logo assets
BEST FOR: SERIOUS BRAND BUILDING
ENQUIRE ABOUT PREMIUM ↗Platinum
For businesses that require a comprehensive identity, documented brand rules and coordinated implementation.
- Comprehensive discovery workshop
- Brand positioning and audience research
- Competitor analysis and visual strategy
- Creative moodboard and concept rationale
- Up to 4 initial logo concepts
- Refinement of 1 selected direction
- Up to 4 revision rounds
- Complete primary, secondary and submark set
- Full colour, monochrome and reversed versions
- Editable vector source files
- Comprehensive brand guidelines PDF
- Up to 5 agreed branded mockups
- Business card and letterhead design
- Social media profile and cover assets
- Brand application and rollout guidance
- One implementation handover session
BEST FOR: COMPREHENSIVE BRANDING
ENQUIRE ABOUT PLATINUM ↗All packages are subject to an agreed brief and written scope. Additional concepts, revisions, applications, printing, trademark registration and third-party licensing are quoted separately unless explicitly included in the proposal. Final source-file handover, usage rights and delivery timelines are confirmed before work begins. Revision rounds cover refinement of the agreed direction, not a completely new concept.
01 / Philosophy
Good visuals don't just attract attention. They direct it.
Every visual has a job. It might be introducing a brand, explaining an idea, selling a product, announcing an event or making information easier to understand.
The design should therefore serve the message—not compete with it.
Visual design × Communication × Purpose
02 / Campaign design
Visuals that
Visuals that
move.
Campaign systems designed to keep a message recognisable across posters, social content, promotions and digital touchpoints.
FMCG / Campaign
Product-led communication
Selected campaign work for FMCG and consumer products.
Beauty / E-commerce
Cosmetics campaigns
Promotional Design
Offers & launches
03 / Branding
Identity is more than a logo.
Logo development, visual identities, brand applications and supporting communication systems designed to give businesses a recognisable visual language.
BG
PA
+01
04 / Posters & social
A wall of
A wall of
visual ideas.
Promotional artwork, event graphics, social media campaigns, announcements and content designed for attention in crowded digital spaces.
Event Design
Campaign
Social Content
Announcement
Corporate
Business
Promotion
Branding
05 / Presentations
Information can be designed too.
Pitch decks, concept documents, exhibition
presentations, reports and presentation systems
designed to make information easier to navigate.
01
Pitch Presentations
Business and project presentation design.
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02
Concept PDFs
Structured visual documents and concepts.
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03
Exhibition Presentations
Visual communication for physical and digital spaces.
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04
Corporate Documents
Profiles, reports, letterheads and supporting materials.
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06 / Product visuals
Make the product impossible to ignore.
Product mockups, promotional compositions, packaging concepts and e-commerce visuals designed around the product itself.
Cover Designs
Product Campaign
E-commerce Visual
07 / Motion
When static isn't enough.
Logo animation, video intros, motion graphics and short-form visual content designed for movement across digital platforms.
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08 / Archive
More things I've designed.
A growing visual archive of poster designs, workflows, pitch decks, presentations, logos, branding, printable artworks and so much more.
09 / Let's make something
Have an idea that
Have an idea that
needs to be seen?
Whether it is a brand, campaign, product, website or something you haven't figured out yet, let's talk.
Start a conversation ↗